Roofing Accessories

Fabricating a Digital Foundation for Roofing Accessories.

Challenge: Expertise Undercapitalised

Roofing Accessories was an established Auckland manufacturer, highly regarded for its precision roofing flashings, builders flashings, and rainwater products, supplying many leading roofing and building businesses (including Roofing Industries Auckland customers). However, their existing website and complete lack of social media presence failed to reflect their reputation, especially their team's unique expertise in custom fabrication.

Solution: Digital Platform & Collaborative Growth

We engineered a complete digital overhaul, commencing with a brand-new website. Working strictly within their existing brand and logo colour theme, we created a digital look that matched their quality. The core of the new website was a dedicated section to showcase their custom fabrication expertise - a growing portfolio of client work examples highlighted both on the site and across their new social media channels.

Results: Organic Influence & Successful Integration

Operating with a zero budget for paid promotion, we successfully managed their content strategy and social media. We drove legitimate organic audience growth by creating a collaborative online presence, actively featuring the stunning work completed by some of Auckland's leading roofing and building companies amidst Roofing Accessories branded content.

Note: December 2025

This growth and strengthened digital footprint culminated in a major success: After a year of active management of their website, content and socials, Roofing Accessories was absorbed into the Roofing Industries Auckland branch as part of the Vulcan Steel national acquisition of Roofing Industries. Following the successful integration, we have now officially retired the Roofing Accessories website and social channels. A significant project delivered, from launch to successful exit.